And unlike Netflix, they haven't had much luck getting people to pay for content. Where Facebook and Google Inc., through YouTube, sell ads for content they get for free through user submissions, Youku and its competitors pay heavily to buy and create shows and movies. The business model for companies such as Youku Tudou, the biggest online video site in China with 500 million active monthly users, is fundamentally dissimilar from Western counterparts. – the same has not been true of some in China. While the upstarts of the Western online world are now making money – think Facebook Inc. ![]() In the past year alone, the country welcomed 31 million fresh Internet users and another 57 million people new to the mobile Internet. ![]() boasts a $224-billion market cap, while Youku Tudou is worth $3.3-billion – suggests a maturity that does not exist. The size of China's online titans – Alibaba Group Holding Ltd.
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